Adviser Profile: Craig Michaelson
Location: North Wales – covering Conwy, Denbighshire, Anglesey, Flintshire, and surrounding areas
Specialisms: Whole-of-market residential and commercial mortgages | Whole-of-market protection advice
About Me
My focus is on helping clients achieve their property ambitions through clear guidance, honest conversations, and consistent support throughout the entire mortgage process. I work as part of the team at Hirschle Hughes, an authorised representative of the New Leaf Distribution Network – giving you true whole-of-market access to mortgages and protection products. Every recommendation I make is individually tailored, based entirely on what is suitable for you and your unique situation.
I’ve built my career across different working styles: as an employee, a sole trader, and now a self-employed professional. This first-hand experience means I understand the varied personal and financial challenges people face at every stage of life. I bring that insight to every conversation, delivering advice that is practical, relevant, and built around your circumstances.
Mortgage Expertise
With access to an unlimited panel of lenders, I help clients secure funding for every type of property and financial background – including cases that other advisers may find challenging:
- Non-standard income (self-employed, contractors, multiple income streams)
- Adverse credit history
- Non-standard construction properties
- Complex residential and commercial borrowing requirements
I offer a free initial consultation and appraisal, so you can explore your options, ask questions, and gain clarity – with no obligation to proceed.
My Approach
I pride myself on being reliable, transparent, and professional – the kind of adviser you can trust, whether you are buying your first home, expanding a property portfolio, or protecting what matters most. I treat every referral and every client relationship with the highest level of care, attention, and confidentiality.
A Little About Me Outside Work
When I’m not helping clients, I live an active, healthy lifestyle. I love cooking nutritious meals – often using ingredients I’ve grown myself – and spend as much time outdoors as possible. You’ll often find me out on long countryside walks or enjoying an early-morning run along the beautiful North Wales coast.
Protection Advice
Choosing the right protection can feel complicated, but I simplify the process. I provide whole-of-market advice with access to every major UK provider, with non-loaded premiums, ensuring you get competitive terms and cover that fits your life.
I specialise in supporting clients with complex medical histories or health conditions, finding solutions that many others cannot. All my protection advice is provided completely free of charge.
